This presentation will share experiences and discuss common challenges that influence adoption of new technology related to artificial lift optimization. It will explore this topic in relation to four new patented and engineered artificial lift solutions products with field proven results including hydraulic sheave properly shut down and lock out beam pumping units, an innovative rod string adjustment and rod rotator tool, a spill containment system, and a hydraulic stroke control solution for off grid installations of pumping units. To deliver a compelling return on investment, new solutions must decrease operation costs, reduce risk, and improve safety or environmental performance at the well site.